Did you receive an email from Linkedin congratulating you on being a top 1%, 5%, or 10% of all profiles viewed?
Both my Linkedin and Twitter streams are filled with posts from users that have received this distinction.
The LA Times posted an article yesterday titled “LinkedIn’s clever marketing: You’re special like 10 million others“. The story estimates that 10 million people were sent an email to the 1% or 5% most viewed user profiles out of their 200 million members.
But wait, there is more. Linkedin also sent awards to the top 10% most viewed profiles bringing the total to an estimated 20m users. Katie Notopolulos at Buzz Feed was the first to update the initial estimate of 10m to the current of 20m.
Are there more to come? So far most of the commentary on Linkedin’s award-bombing has been mostly positive. Michelle Wetzler, writes on the Keen IO blog” Props, LinkedIn marketing team. Props.”.
The top 10% of users who did receive seem quite proud.. You can tell it’s working from the stream of people tweeting this stat that “deserves to be shared”
We think this type of professional recognition is awesome and want to honor LinkedIn’s Top Users. MeritShare will honor the top 1%, 5%, and 10% most-viewed profiles with a MeritShare online badge and public award page. The benefit to the recipient is that a MeritShare award page is more permanent than a post in a social media stream. The MeritShare award page is also optimized for search; many MeritShare profiles with a photo and a badge show up in the first page of Google results for someone’s name.” A personal and professional branding win!
To receive a MeritShare award, just forward the email you received from LinkedIn to email@example.com and we’ll send you a special “Connector” award through MeritShare.
Michelle Wetzler’s Linkedin Award invitation and share page: