Are your managers still sitting down with your employees once a year to review performance and set goals? Many of your employees have grown up in a “Facebook-Twitter-Instagram world” where immediate feedback is available.
Post a picture, get a like. Change your status, get a comment. If you thought social was all about someone, something or somewhere else, you are wrong. We live in a social world and companies who embrace rather than resist social are more successful and have lower levels of employee voluntary turnover.
The social era isn’t about more management responsibility. It’s about making feedback and recognition everyone’s responsibility, making it timely, and based on performance and behavior that align with company goals and mission. Just showing up to get your five year service pin is a fail for both the business and employee.